Test Pressings

Test Pressings is a limited edition series of T-shirts by BUTTER, which is inspired by the process used to cut a limited selection of vinyl. Think back to those white label promo records that were pressed up to promote underground artists and fresh talent - BUTTER’s Test Pressings range is visually reminiscent of this - adopting a raw-looking, low-budget, independent aesthetic. The series of plain white tees are unapologetically adorned with kinks and imperfections, such as redacted text and type-writer style factory production info that feels haphazard and looks off-kilter. Even BUTTER’s Cow Face logo looks unceremoniously inked on with a fat black marker pen. What completes the tee is BUTTER’s finishing touch, where they’ve carefully selected and featured Hip-Hop lyrics that all have something to do with the word “butter”.

This video was created for BUTTER to communicate the concept of their Test Pressings range via social media. Visuals, beats, cuts and scratches by Shiv Parmar

Coming Soon Ident

This ident was used by BUTTER to launch “the drop” of their social media profile. The video establishes BUTTER’s identity as a Hip-Hop inspired brand as we hear Greg Nice’s lyrics on ‘DWYCK’ by Gang Starr – “I say Muhammad Ali, you say Cassius Clay, I say butter…” – being cut and scratched against the chunky black lines and shapes of BUTTER’s Cow Face logo. Visuals, cuts and scratches by Shiv Parmar

Biggie Butter King

Paying homage to the iconic image of The Notorious B.I.G. donning a gold crown, BUTTER released a range of T-shirts called King of New York (Bootleg). These tees feature BUTTER’s Cow Face Kanji sporting a crown, just like The Notorious B.I.G. The tee also features his famous line from the song ‘Juicy’ – “Now honeys play me close like butter play toast”.

Cutting and scratching these lyrics between visuals of Biggie’s famous crown photoshoot and BUTTER’s Cow Face logo, this video promotes the launch of the King of New York (Bootleg) range. Visuals, cuts and scratches by Shiv Parmar